AUTHENTICALLY

2023–2024 ✧ Branding + UI/UX

authentically is a language analysis tool that will help journalists understand and improve their word choices in real time. Under development by the Consortium on Trust in Media and Technology, this tool is intended to flag potentially biased language and help newsrooms better reflect the communities they serve.

Working alongside the Consortium, my team and I conducted user testing, competitive research, and personal interviews in order to create the ideal visual identity for authentically. As the project grew, we moved between designer and developer roles, creating a complete website prototype with user-focused features.

Team: Bethany Jacobs, Amber Laird, Paula Mitre